NMMA Customer Satisfaction Index Program Recognizes 41 Boat and Engine Manufacturers with Marine Industry CSI Awards

Updated: August 30, 2011

The National Marine Manufacturers Association (NMMA) today recognized recipients of the 2011 Marine Industry CSI Awards for the award period from April 2010 through March 2011. A total of 41 boat and engine manufacturers were recognized for excellence in customer satisfaction as part of NMMA’s Customer Satisfaction Index (CSI) program.

Award recipients will be acknowledged during the annual Industry Breakfast at the 2011 International BoatBuilders’ Exhibition and Conference (IBEX) in Louisville, Kentucky.

The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2010 and March 31, 2011. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 30,000 consumers.

“As the industry has reacted to recent market realities these manufacturers have kept a keen eye on consumer satisfaction and quality,” notes Terry Leitz, NMMA’s director of CSI programs. “This focus will provide great dividends as value conscious consumers consider all aspects of ownership in their purchase process.”

The following companies were honored in 2011 for their efforts to increase customer satisfaction levels in the boating industry:

Avalon\Tahoe:  Pontoon Boats

Bayliner: Deck Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats

Beneteau USA: Sailboats

Bennington Marine:  Pontoon Boats

Boston Whaler: Fiberglass Outboard Boats

Chaparral Boats: Deck Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats

Cobalt Boats: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats

Crestliner Boats: Aluminum Outboard Boats

Cypress Cay: Pontoon Boats

Forest River Marine:  Pontoon Boats

Formula Boats: Inboard Express Cruiser Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats

G3 Boats: Aluminum Outboard Boats, Pontoon Boats

Grady-White Boats: Fiberglass Outboard Boats

Harris FloteBote: Pontoon Boats

Honda Marine: Outboard Engines

Hurricane: Deck Boats

Indmar Products: Inboard Engines

Lowe Boats: Aluminum Outboard Boats, Deck Boats

Lund Boats: Aluminum Outboard Boats, Fiberglass Outboard Boats

Manitou Boats: Pontoon Boats

Mercury Marine: Outboard Engines

Meridian Yachts: Motor Yachts and Trawlers

Monterey Boats: Sterndrive Cuddy and Express Boats

Moomba Boats: Inboard Watersports Boats

Nautique Boats: Inboard Watersports Boats

Palm Beach Marinecraft: Pontoon Boats

Premier Marine: Pontoon Boats

Pursuit Boats: Fiberglass Outboard Boats

Regal Marine: Deck Boats, Sterndrive Bowrider Boats

Regulator Marine: Fiberglass Outboard Boats

Robalo Boats: Fiberglass Outboard Boats

Sea Ray Boats: Deck Boats, Inboard Express Cruisers, Inboard Flybridge Sedans and Convertibles, Inboard, Fishing Express Boats, Fiberglass Outboard Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and ExpressBoats

Skeeter Boats: Fiberglass Bass Boats, Fiberglass Outboard Boats

Supra Boats: Inboard Watersports Boats

Suzuki Motor Corp., American: Outboard Engines

Sweetwater: Pontoon Boats

Tiara Yachts: Inboard Express Cruiser Boats, Inboard Fishing Express Boats

Tige Boats: Inboard Watersports Boats

Trophy Marine: Fiberglass Outboard Boats

Volvo Penta: Sterndrive Engines

Yamaha Outboards: Outboard Engines

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About Marine Industry CSI: The Marine Industry CSI program meets the CSI requirements of the NMMA Boat/Yacht Certification program. For manufacturers that are full participants in the Marine Industry CSI process, the included reporting also fills the dealer level CSI requirements of the Marine Industry Dealership Certification program. For more information on CSI Award recipients, or to get involved with the CSI program, contact Terry Leitz at tleitz@nmma.org or visit www.nmma.org.

About NMMA: National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry in North America. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle. For more information, visit http://www.nmma.org.