Your Dollars at Work
The 2011 Annual Report is now available. Click HERE to download.
2011 SOURCES OF REVENUE
Revenue to fund NMMA programs was $12.3 million for the twelve months ending September 30, 2011. As a result of the discontinuation of the Grow Boating (GBI) redirection that had been in place since October, 2009, the current year brought in $3.5M assessment dollars to fund GBI, a $2.4M increase from 2010. GBI revenues account for 29% of the 2011 revenue and this is passed through to Grow Boating, Inc.. Net boat show revenue accounted for 16% of revenues, an average of 10% increase on show results from year to year.
NMMA Membership Dues revenue accounted for 22% of revenue. Certification programs and products accounted for 12% of revenue, while International Programs provided 5% of revenue. Realized Investment income accounted for 10% of annual revenues, and reflects gains realized from the repositioning of the investment portfolio. Industry Programs and Other Income provided 4% and 2% of total revenue, respectively.
2011 USES OF FUNDS
NMMA Program Expenses for the period ending September 30, 2011 were $14.4 million, exclusive of show operations.
During FY11, NMMA continued to provide significant value to its members and the greater recreational boating industry. Significant issues addressed by Government Relations (GR) include: educating members and lawmakers on the National Toxicology Program, working to have the Sportfish and Boating Trust Fund reauthorized as part of the 2011 Surface Transportation Reauthorization bill, and opposing the introduction of E15 and the EPA’s partial waiver for E15. In 2011, planning also began for the 2012 Democratic and Republican National Conventions, where NMMA will hold advocacy events in partnership with local dealers and manufacturers. State government relations staff continues its work as well, fighting against the Biscayne National Park proposed General Management plan, which would close over 20 percent of the Park to recreational boaters and fishermen.
NMMA's marketing and social media presence continues to expand. 2011 saw the launch of Boat Show Exhibitor Magazine, a smart phone application for the Miami Boat Show, and a mobile version of DiscoverBoating.com. In its inaugural year on Twitter, one of the fastest growing social networks in the world, NMMA boat shows reached more than 6 million consumers/influencers. NMMA continued to provide staff support for Discover Boating, and the new Welcome to the Water campaign.