Alan J. Freedman Memorial Leadership Award
Recipients of the NMMA Freedman Award are individuals who, in the course of their careers, have made outstanding contributions to the marine accessories industry through leadership, creativity, and personal motivation. The following are the categories for consideration:
• Marine aftermarket or OEM manufacturer
• Marine representative
• Member of a marine-focused media
• Boat dealer
• Marine distributor
• Marine trade association staff person
NOMINATION PROCESS
Nominations to the 2025 awards program will open Summer 2024.
To nominate a worthy industry leader:
- Nominators must belong to a member company and be in good standing with NMMA.
- Submit the official nomination form.
- Submit supporting material to enhance the nomination. Supporting material includes, but not limited to; an enhanced career timeline and accomplishments, articles about the nominee and letters of support. Supporting materials should be received digitally through the provided file share link by the entry deadline.
Nominators will be notified of award status in January 2025.
AWARDS PRESENTATION
The 2025 Alan J. Freedman Award will be presented during the Miami Industry Breakfast at the Miami Beach Convention Center. Tickets are required for entry.
QUESTIONS
Contact: Rachel Harmon
Email: [email protected]
AWARD RECIPIENTS
1997: Darrell Lowrance, Lowrance Electronics, Inc.
Darrell Lowrance
With his father, Darrell Lowrance co-founded his family’s electronics firm 40 years ago by introducing the first sport fishing sonar instruments capable of detecting individual fish. Lowrance has served as president and CEO since 1964.
In presenting the honor, Ken Garelick, then chairman of the NMMA-affiliated Accessory Manufacturers Division, said of Lowrance: “Through innovation and perseverance, his company has grown to worldwide prominence in the recreational and sportfishing markets. His support and involvement in our industry dates back to the beginning of his company, as he has always been an advocate of boating and fishing, working to strengthen our industry and its associations”.