Retail Market

Retail Boating Market (Total Units Sold, Total Retail Value, and Average Retail Unit Cost)

  • Total unit sales of new boats were down nearly 1% in 2005.
  • Unit sales rose for inboard ski/wakeboard boats, sterndrive boats, kayaks, personal watercraft, jet boats and sailboats.
  • Total retail sales for new boats and motors rose 8% in 2005 to $14.7 billion.
  • Average price increased in ever erage every segment except inflatables.
  • Sales of inboard ski/wakeboard boats grew 8.6% compared to 2004.

Source: NMMA


Table 3.1

NOTE: The printed version of the report contains the entire set from 1997 to 2005.

 20012002200320042005
Outboard Boats
Total Units Sold217,800212,000207,100216,600213,300
Retail Value$2,195,859,600$2,280,908,000$2,742,825,960$2,867,571,600$3,200,861,700
Average Unit Cost$10,144$11,495$13,244$13,239$15,006
Outboard Motors
Total Units Sold299,100302,100305,400315,300312,000
Retail Value$2,411,045,100$2,478,838,900$2,554,533,600$2,879,002,858$3,154,904,900
Average Unit Cost$8,061$8,205$8,365$9,131$10,112
Boat Trailers
Total Units Sold135,900141,200130,600133,400134,100
Retail Value$181,698,300$200,645,200$202,012,100$228,037,400$247,548,600
Average Unit Cost$1,337$1,421$1,547$1,709$1,846
Inboard Boats – Ski/Wakeboard Boats
Total Units Sold11,10010,50011,10011,60012,600
Retail Value$352,569,300$398,811,000$403,285,200$435,377,200$507,742,200
Average Unit Cost$31,763$37,982$36,332$37,533$40,297
Inboard Boats – Cruisers
Total Units Sold10,80011,8008,1008,6007,800
Retail Value$3,758,475,600$4,336,559,000$3,019,923,000$3,334,830,600$3,118,557,000
Average Unit Cost$348,007$367,505$372,830$387,771$399,815
Sterndrive Boats
Total Units Sold72,00069,30069,20071,10072,300
Retail Value$2,217,723,000$2,192,231,300$2,221,115,600$2,368,085,700$2,573,331,420
Average Unit Cost$30,802$31,634$32,097$33,306$35,592
Canoes
Total Units Sold105,800100,00086,70093,90077,200
Retail Value$57,449,400$56,900,000$49,679,100$56,809,500$48,404,400
Average Unit Cost$543$569$573$605$627
Kayaks
Total Units Sold357,100340,300324,000337,300349,400
Retail Value$176,764,500$157,558,900$150,984,000$159,542,900$167,013,200
Average Unit Cost$495$463$466$473$478
Inflatables
Total Units SoldN/AN/A30,50031,60030,100
Retail Value alueN/AN/A$67,435,500$64,677,300$57,551,200
Average Unit CostN/AN/A$2,211$2,047$1,912
Personal Watercraft
Total Units Sold80,90079,30080,60079,50080,200
Retail Value$641,456,100$697,681,400$716,501,800$733,454,700$761,531,000
Average Unit Cost$7,929$8,798$8,890$9,226$9,495
Jet Boats
Total Units Sold6,2005,1005,6005,6006,700
Retail Value$118,692,800$107,997,600$115,268,200$130,368,000$168,223,600
Average Unit Cost$19,144$21,176$20,584$23,280$25,108
Houseboats*
Total Units SoldN/AN/AN/A550450
Retail ValueN/AN/AN/AN/A$324,094,500
Average Unit CostN/AN/AN/AN/A$720,210
Sailboats**
Total Units Sold18,60015,80015,00014,30014,400
Retail Value$638,640,300$567,782,400$539,744,700$603,381,900$646,928,417
Average Unit Cost$34,336$35,936$35,983$42,195$44,926

*Previously reported in the individual power categories.

**Derived from The Sailing ailing Company ompany’s Annual Sailing Business Review ailing Review.


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