The Retail Boating Market

Table 3.1 Total Units Sold, Total Retail Value, and Average Retail Unit Cost (1997 to 2004)

NOTE: The printed version of the report contains the entire set from 1997 to 2004.
  2000 2001 2002 2003 2004 Change
Outboard Boats:
Total Units Sold 241,200 217,800 212,000 207,100 216,600 4.6%
Retail Value $ 2,306,577,000 $ 2,195,859,600 $ 2,280,908,000 $ 2,742,825,960 $ 2,867,571,600 4.5%
Average Unit Cost $ 9,188 $ 10,144 $ 11,495 $ 13,244 $ 13,239 0.0%
Outboard Motors:
Total Units Sold 348,700 299,100 302,100 305,400 315,300 3.2%
Retail Value $ 2,901,881,400 $ 2,411,045,100 $ 2,478,838,900 $ 2,554,533,600 $ 2,879,002,858 12.7%
Average Unit Cost $ 8,322 $ 8,061 $ 8,205 $ 8,365 $ 9,131 9.2%
Boat Trailers:
Total Units Sold 158,500 135,900 141,200 130,600 133,400 2.1%
Retail Value $ 184,494,000 $ 181,698,300 $ 200,645,200 $ 202,012,100 $ 228,037,400 12.9%
Average Unit Cost $ 1,164 $ 1,337 $ 1,421 $ 1,547 $ 1,709 10.5%
Inboard Boats-Ski/Wakeboard Boats:
Total Units Sold 13,600 11,100 10,500 11,100 11,600 4.5%
Retail Value $ 366,438,400 $ 352,569,300 $ 398,811,000 $ 403,289,600 $ 435,382,800 8.0%
Average Unit Cost $ 26,944 $ 31,763 $ 37,982 $ 36,332 $ 37,533 3.3%
Inboard Boats-Cruisers:
Total Units Sold 10,300 10,800 11,800 8,100 8,600 6.2%
Retail Value $ 2,925,756,200 $ 3,758,475,600 $ 4,336,559,000 $ 3,019,926,200 $ 3,334,830,600 10.4%
Average Unit Cost $ 284,054 $ 348,007 $ 367,505 $ 372,830 $ 387,771 4.0%
Sterndrive Boats:
Total Units Sold 78,400 72,000 69,300 69,200 71,100 2.7%
Retail Value $ 2,244,908,400 $ 2,217,723,000 $ 2,192,231,300 $ 2,221,115,600 $ 2,368,085,700 6.6%
Average Unit Cost $ 28,634 $ 30,802 $ 31,634 $ 32,097 $ 33,306 3.8%
Canoes:
Total Units Sold 111,800 105,800 100,000 86,700 93,900 8.3%
Retail Value $ 64,508,600 $ 57,449,400 $ 56,900,000 $ 49,679,100 $ 56,809,500 14.4%
Average Unit Cost $ 577 $ 543 $ 569 $ 573 $ 605 5.7%
Kayaks:
Total Units Sold N/A 357,100 340,300 324,000 337,300 4.1%
Retail Value N/A $ 176,764,500 $ 157,558,900 $ 150,984,000 $ 159,542,900 5.7%
Average Unit Cost N/A $ 495 $ 463 $ 466 $ 473 1.4%
Inflatables:
Total Units Sold N/A N/A - 30,500 31,600 3.6%
Retail Value N/A N/A $ - $ 67,435,500 $ 64,677,300 -4.1%
Average Unit Cost N/A N/A $ - $ 2,211 $ 2,047 -7.4%
Personal Water Craft:
Total Units Sold 92,000 80,900 79,300 80,600 79,500 -1.4%
Retail Value $ 720,176,000 $ 641,456,100 $ 697,681,400 $ 716,501,800 $ 733,454,700 2.4%
Average Unit Cost $ 7,828 $ 7,929 $ 8,798 $ 8,890 $ 9,226 3.8%
Jet Boats:
Total Units Sold 7,000 6,200 5,100 5,600 5,600 0.0%
Retail Value $ 123,641,000 $ 118,692,800 $ 107,997,600 $ 115,268,200 $ 130,368,000 13.1%
Average Unit Cost $ 17,663 $ 19,144 $ 21,176 $ 20,584 $ 23,280 13.1%
Sailboats:*
Total Units Sold 22,500 18,600 15,800 15,000 14,300 -4.7%
Retail Value $ 760,622,900 $ 638,640,300 $ 567,782,400 $ 539,744,700 $ 603,381,900 11.8%
Average Unit Cost $ 33,805 $ 34,336 $ 35,936 $ 35,983 $ 42,195 17.3%

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