The Boating Market

  1997 1998 1999
Outboard Boats:      
Total Units Sold 200,000 200,900 233,900
Retail Value $1,421,400,000 $ 1,361,098,000 $1,910,912,000
Average Unit Cost $ 7,107 $ 6,775 $ 8,170
       
Outboard Motors:      
Total Units Sold 302,000 314,000 331,900
Retail Value $2,006,186,000 $ 2,155,610,000 $2,602,096,000
Average Unit Cost $ 6,643 $ 6,865 $ 7,840
       
Boat Trailers:      
Total Units Sold 181,000 174,000 168,000
Retail Value $ 190,050,000 $ 189,905,000 $ 190,016,000
Average Unit Cost $ 1,050 $ 1,090 $ 1,131
       
Inboard Boats - Runabouts:      
Total Units Sold 6,100 6,900 8,200
Retail Value $ 136,408,000 $ 160,378,000 $ 204,625,000
Average Unit Cost $ 22,362 $ 23,243 $ 24,954
       
Inboard Boats - Cruisers:      
Total Units Sold 6,300 6,600 6,800
Retail Value $1,669,103,000 $ 1,680,672,000 $1,981,350,000
Average Unit Cost $ 264,937 $ 254,365 $ 291,375
       
Sterndrive Boats:      
Total Units Sold 92,000 91,000 96,200
Retail Value $2,068,528,000 $ 2,108,158,000 $2,468,509,000
Average Unit Cost $ 22,484 $ 23,167 $ 25,660
       
Canoes:      
Total Units Sold 103,600 107,800 121,000
Retail Value $ 61,124,000 $ 64,077,000 $ 67,013,000
Average Unit Cost $ 590 $ 594 $ 554
       
Personal Water Craft:      
Total Units Sold 176,000 130,000 106,000
Retail Value $1,135,904,000 $ 868,499,000 $ 771,074,000
Average Unit Cost $ 6,454 $ 6,681 $ 7,274
       
Jet Boats:      
Total Units Sold 11,700 8,500 5,600
Retail Value $ 144,389,000 $ 140,577,000 $ 102,753,000
Average Unit Cost $ 12,341 $ 16,538 $ 18,439
       
Sailboats: *      
Total Units Sold 14,400 19,400 27800 (f)
Retail Value N/A N/A N/A
Average Unit Cost N/A N/A N/A
    
*Source: 1998 Annual Sailing Business Review, 1999 forecasted    
    
U.S. Export-Import of Pleasure Boats

                                                 Dollar Volume
Year 
1996 1997 1998
Exports $ 657,841,000 $ 672,837,000 $ 674,802,000
Imports $ 995,180,000 $ 813,680,000 $ 884,713,000
All Contents Copyright © 1997-2000 National Marine Manufacturers Association, Inc.