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WHAT IS |
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| Marine Industry Certification? |
The Marine Industry Certification (MIC) Program creates standards in the marine industry to meet increasing customer expectations. MIC is designed to highlight, for the consumer, those marine professionals - manufacturers, dealers and individuals - who have invested in and are committed to these standards.
The MIC Program is overseen by the MIC Board. The MIC Board is comprised of a cross-section of marine industry professionals who want to provide you and your organization the means to meet increasing customer expectations through setting standards such as a formal customer feedback mechanism, dedicated customer service staff to answer questions, written warranties, and focused job training.
National Marine Manufacturers Association (NMMA), Marine Retailers Association of America (MRAA) and other marine professionals support the MIC Program.
Level One certification is viewed as a starting point with a minimum display of competency and is the foundation upon which a more stringent certification process can be built.
The general requirements to become MIC Certified are listed below.
Manufacturers that are MIC Certified demonstrate that:- their products are certified to industry standards.
- they have a qualified compliance specialist on staff.
- their management has committed to a professional code of conduct.
- they provide product and technical training to their dealers.
- they offer dealer support through warranties and a dedicated customer service staff.
- they have a formal customer feedback mechanism program.
Dealerships that are MIC Certified demonstrate that:- each departmental manager (management, sales and technical) is MIC Certified.
- there is a factory-certified technician for each engine franchise they sell.
- ownership and management have committed to a professional code of conduct.
- management has committed to improving customer satisfaction.
Boat yards and repair facilities that are MIC Certified demonstrate that:- each departmental manager (management, service management and technical) is MIC Certified.
- there is a factory-certified technician for each engine franchise they sell.
- ownership and management have committed to a professional code of conduct.
- management has committed to improving customer satisfaction.
Individuals who are MIC Certified demonstrate in their specialty (management, sales or technical) that:- they have completed a training program specifically related to their job function.
- they have committed to a professional code of conduct.
By demonstrating the above criteria, you and your organization can become MIC Certified! You will differentiate yourself from your competition by attaining this certification.
Taking the additional steps to become MIC Certified will ultimately grow boating and all parties will enjoy growth and increased profitability!
Don't miss the boat ... become MIC Certified!
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