Marine Industry Customer Satisfaction Index

CSI Award Recognition Categories:

• Sterndrive Cuddy Express Boats
• Inboard Fishing Express Boats

Boats/Product Line produced:

248 Express Fisherman, 268 Express Fisherman, 280 Express Fisherman, 310 Express Fishreman, 320 Express Fisherman, 410 Express Fisherman

Customer Satisfaction/Quality Manager & Contact Information:

Name: Ted Haigler Title: Customer Service Manager
Phone: 252-482-7423 ext 241
Fax: 252-482-8289
E-mail: thaigler@albemarleboats.com
Year CSI program initiated: 2001

Brief statement on the value/benefit of CSI:

At Albemarle we are committed to the Marine Industry's CSI program because it helps us to identify the levels of customer satisfaction with our boats. This information is invaluable as we work to address the needs of our customers by improving our products and educating our dealers.

CSI Award Recognition Categories:

• Fiberglass Outboard Boats

Boats/Product Line produced:

Fiberglass fishing boats 17' to 27'

Customer Satisfaction/Quality Manager & Contact Information:

Name: Mark Hudak Title: Director of Customer Service
Phone: (941) 753-7811
Fax: (941) 751-7858
E-mail: hudakm@aquasport.com
Year CSI program initiated: 1995

Brief statement on the value/benefit of CSI:

We regard CSI as the most powerful and effective tool to measure our customer's boat buying and ownership experience. CSI enhances our ability to respond to consumer expectations and desires. This allows us to refine our strategic direction and commitment to total customer satisfaction.
We are proud to be recognized as a recipient of the Marine Industry CSI Award for Excellence in Customer Satisfaction and share this award with our dealer network who play such a critical role in providing the customer with the desired boating experience.

CSI Award Recognition Categories:

• Sterndrive Cuddy Express Boats

Boats/Product Line produced:

Outlaw Series, Performance Series, Islander Series and Sportfish Series

Customer Satisfaction/Quality Manager & Contact Information:

Name: Chris Colburn Title: Customer Service Team Leader
Phone: (419) 562-5377
Fax: (419) 562-9848
E-mail: chris.colburn@bajamarine.com
Year CSI program initiated: 2004

Brief statement on the value/benefit of CSI:

Creating value for customers builds loyalty, and loyalty in turn builds growth, profit, and more importantly, superior value. While profit has always occupied center stage and is indispensable, it is nevertheless a consequence of customer value, which along with loyalty makes up the real heart of any successful long-lasting business.

CSI Award Recognition Categories:

• Deckboats

Boats/Product Line produced:

Bayliner is a brand of US Marine, a division of Brunswick Corporation (NYSE: BC). Bayliner manufactures and markets 26 different models of recreational runabouts, deckboats and cruisers ranging from 16 to 32 feet.

Customer Satisfaction/Quality Manager & Contact Information:

Name: Paul Straesser Title: Director of Technical Services and Product Reliability, US Marine
Phone: (865) 582-2200
Fax: (865) 582-2305
E-mail: paul.straesser@bcfamilyboats.com
Year CSI program initiated: 1987

Brief statement on the value/benefit of CSI:

As the number one selling brand of boats in the 2004 model year, and the most popular brand of entry-level runabouts for the last five years, Bayliner introduces more people to boating than anyone. For this reason, Bayliner places special importance on the customer ownership experience and CSI data. Our comprehensive CSI program is used to drive key decisions throughout the company. We monitor CSI at the boat model level to help us identify key customer satisfaction drivers, at our dealerships to understand sales and service performance, and as an integral part of our new product development efforts. This data helps us make our boats more fun, relaxing and trouble-free for our customers to own and use. A key tool in strengthening the CSI numbers for Bayliner is our PRO™ System (Process Resource Optimization), a purchasing, manufacturing and quality control program that enables the company to consistently build better boats at lower costs.

CSI Award Recognition Categories:

• Pontoon Boats

Boats/Product Line produced:

Pontoon Boats

Customer Satisfaction/Quality Manager & Contact Information:

Name: Scott Wagoner Title: Director of Quality & Customer Service
Phone: 574-264-6336 Ext 129
Fax: 888-337-3989
E-mail: swagoner@benningtonmarine.com
Year CSI program initiated: 2001

Brief statement on the value/benefit of CSI:

At Bennington Marine our greatest desire is to be a company that listens, responds, and exceeds the expectations of our customers boating needs. The NMMA CSI program is playing a vital role in helping Bennington to achieve this goal.

CSI Award Recognition Categories:

• Outboard Fiberglass Boats

Boats/Product Line produced:

Outboard Coastal Fishing Boats, ranging from 11'-32' Product families are
Legends, Dauntless, Ventura, Outrages, and Conquest.

Customer Satisfaction/Quality Manager & Contact Information:

Name: Michael Yauch Title: Manager of Dealer Development
Phone: 386-409-6434
Fax: 386-423-8589
E-mail: myauch@whaler.com
Year CSI program initiated: Early 1990's

Brief statement on the value/benefit of CSI:

Boston Whaler has a rich history of building the highest quality boats for many decades. The CSI program monitors and benchmark the consumers experience. This allows the manufacture and the dealer distribution to work together to protect the consumer's owner's experience. We build the best and therefore our owners deserve the best boat ownership experience.

CSI Award Recognition Categories:

• Inboard Fishing Express Boats

Boats/Product Line produced:

Cabo 32 Express Cabo 35 Flybridge
Cabo 35 Express Cabo 40 Flybridge
Cabo 40 Express Cabo 43 Flybridge
Cabo 45 Express Cabo 48 Flybridge

Customer Satisfaction/Quality Manager & Contact Information:

Name: Jenny Brueske Title: Assistant Sales Manager
Phone: 760-246-8917
Fax: 760-246-1957
E-mail: jennyb@caboyachts.com
Year CSI program initiated: 2001

Brief statement on the value/benefit of CSI:

The CSI program shows our customers that we care what they have to say. Upon receiving surveys, immediate action is taken. Customer comments are analyzed and result in future improvements to our products. Customers are contacted by btheir dealers as well as directly by the factory to ensure they are completely satisfied. We also use the CSI program to recognize our dealers for outstanding service.

CSI Award Recognition Categories:

• Fiberglass Outboard Boats

Boats/Product Line produced:

Saltwater Fishing Boats

Customer Satisfaction/Quality Manager & Contact Information:

Name: Jeff Hudson Title: Customer Service/Quality Manager
Phone: 850-767-3157
Fax: 850-747-4139
E-mail:
Year CSI program initiated: 2000

Brief statement on the value/benefit of CSI:

An incredible tool that reflects the true opinion our customers have of our product line. It has benefited our company by showing us where our true future opportunities lye within our customer base.

CSI Award Recognition Categories:

• Sterndrive Bowrider Boats, Sterndrive Cuddy Express Boats,

Boats/Product Line produced:

Sterndrive Bowrider and Sterndrive Cuddy Express Boats

Customer Satisfaction/Quality Manager & Contact Information:

Name: Debbie Meigs Title: Executive Administration Manager
Phone: 620-325-2653 ext 326
Fax: 620-325-2190
E-mail: debbiem@cobaltboats.com
Year CSI program initiated: 1995

Brief statement on the value/benefit of CSI:

Cobalt's survey program, implemented in 1975, has allowed us to measure our product performance as well as our dealer performance. In 1995, utilizing the survey information, Cobalt developed a Customer Satisfaction Index for every Cobalt model as well as every Cobalt dealership. Surveys are used as a source of information for improving processes as well as a measurement of both product and services provided by our dealer organization. In addition, surveys create a profile of who the customer is and what their expectations and/or needs are. These indexes are monitored closely by our dealerships in addition to Cobalt and are an important aspect of Cobalt's product and dealer organization's enhancements.

CSI Award Recognition Categories:

• Fiberglass Outboard Boats

Boats/Product Line produced:

Saltwater Fishing Boats

Customer Satisfaction/Quality Manager & Contact Information:

Name: Jeff Hudson Title: Customer Service/Quality Manager
Phone: 850-767-3157
Fax: 850-747-4139
E-mail:
Year CSI program initiated: 2000

Brief statement on the value/benefit of CSI:

An incredible tool that reflects the true opinion our customers have of our product line. It has benefited our company by showing us where our true future opportunities lye within our customer base.

CSI Award Recognition Categories:

• Aluminum Outboard Boats, Deckboats,

Boats/Product Line produced:

Aluminum fishing boats and pontoon boats

Customer Satisfaction/Quality Manager & Contact Information:

Name: Title:
Phone:
Fax:
E-mail:
Year CSI program initiated: 2001

Brief statement on the value/benefit of CSI:

To receive timely and accurate information directly from our customers is imperative to our success. Our CSI program is one of the most valuable tools we have to validate the initiatives we put into action with our product and dealers.

CSI Award Recognition Categories:

• Inboard Express Cruiser Boats

Boats/Product Line produced:

28 - 54 Express Cruisers & 37 - 45 Express Motoryachts.

Customer Satisfaction/Quality Manager & Contact Information:

Name: Joy Todd Title: Customer Relations Manager
Phone: 920-834-2211 x843
Fax: 920-834-0353
E-mail: jtodd@cruisersyachts.com
Year CSI program initiated: 2002

Brief statement on the value/benefit of CSI:

Cruisers Yachts is committed to providing its customers with quality yachts which meet or exceed their expectations for a hassle-free boating experience. Cruisers Yachts strives to foster an environment of continuous improvement and mutual respect among crew members, dealers, suppliers, and customers.

CSI Award Recognition Categories:

• Fiberglass Outboard Boats

Boats/Product Line produced:

EdgeWater Power Boats, Center Consoles & Express Cuddy Cabin Fishing Boats

Customer Satisfaction/Quality Manager & Contact Information:

Name: Peter Orlando Title: Dealer Development/Marketing Manager
Phone: 386-426-5457 x28
Fax: 386-426-1999
E-mail: porlando@ewboats.com
Year CSI program initiated: 2003

Brief statement on the value/benefit of CSI:

A single minded commitment to build good products and providing outstanding customer service has allowed EdgeWater Power Boats to continuously grow for the past 11 years. CSI enables us to communicate with our customers and continually assess our products, service, and dealers. The NMMA CSI program specifically has given EdgeWater Power Boats a plethora of customer feedback , demographic data and an industry benchmark by which we endeavor to exceed everyday.

CSI Award Recognition Categories:

• Fiberglass Outboard Boats, Deckboats, Sterndrive Bowrider Boats

Boats/Product Line produced:

Deck Boats / Open Bow Sport Boats / Cuddy Cabins / Vista Cruisers

Customer Satisfaction/Quality Manager & Contact Information:

Name: Ralph E. Hoskins Title: Director QA/Warranty/ Customer Service
Phone: 231-775-1351
Fax: 231-775-2345
E-mail: rhoskin@fourwinns.com
Year CSI program initiated: 1988

Brief statement on the value/benefit of CSI:

The CSI program allows Four Winns to be in touch with customers and in understanding their needs and considerations as we design and manufacture boats. It is an integral part of comprehending how well we are doing in meeting the customer's wants and needs

CSI Award Recognition Categories:

• Aluminum Outboard Boats

Boats/Product Line produced:

Complete line of G3 brand aluminum bass, walleye and pontoon boats.

Customer Satisfaction/Quality Manager & Contact Information:

Name: Teresa Phelps Title: Sales Administration & Materials Manager
Phone: 417-588-9787
Fax: 417-588-9687
E-mail: teresa_phelps@yamaha-motor.com
Year CSI program initiated: 2001

Brief statement on the value/benefit of CSI:

At G3, we measure our success by our customer's satisfaction with our fishing boats and pontoons. We take a total team approach to building the highest quality aluminum fishing boats and pontoons available and we are continually striving to improve our product. The CSI program and the feedback it provides helps us obtain those goals. We are very proud to be recognized by the NMMA and be awarded the Marine Industry CSI Award.

CSI Award Recognition Categories:

• Fiberglass Outboard Boats, Sterndrive Bowrider Boats

Boats/Product Line produced:

Outboard and Sterndrive Fiberglass Boats - 17' - 27'

Customer Satisfaction/Quality Manager & Contact Information:

Name: Craig Lindberg Title: Director of Quality/ Customer Service
Phone: 320-632-1461
Fax: 320/632-1434
E-mail: clindberg@larsonglastron.com
Year CSI program initiated: 1990

Brief statement on the value/benefit of CSI:

Glastron Boats believes our #1 asset is repeat customers; therefore, we use CSI to help us improve our product, help us work with our dealers to improve the overall customer experience and stay in touch with our customers.

CSI Award Recognition Categories:

• Fiberglass Outboard Boats

Boats/Product Line produced:

18' to 33' premium quality outboard powered saltwater sportfishing boats including center consoles, dual consoles, express style and walkaround cabin models.

Customer Satisfaction/Quality Manager & Contact Information:

Name: Shelley Tubaugh Title: Dealer and Customer Relations Manager
Phone: (252) 752-2111 Ext. 324
Fax: (252) 830-8462
E-mail: stubaugh@gradywhite.com
Year CSI program initiated: 1980

Brief statement on the value/benefit of CSI:

Grady-White Boats has had a CSI program in place for over 15 years and we understand the incredible value of having a structured customer feedback system. Our CSI program provides detailed data on not only the satisfaction of our current customers but also provides great information on how we can improve future products and services. Being a part of the NMMA CSI program allows us to benchmark how well we are doing relative to others in our particular category and against the industry standard.

CSI Award Recognition Categories:

• Pontoon Boats

Boats/Product Line produced:

Harris Flotebote - Pontoon Boats, Kayot Sport Boats & Deck Boats

Customer Satisfaction/Quality Manager & Contact Information:

Name: Patti Ewing Title: Administrative Assistant
Phone: 260-432-4555
Fax: 877-434-0625
E-mail: pattiewing@harriskayot.com
Year CSI program initiated: 2000

Brief statement on the value/benefit of CSI:

HarrisKayot is constantly in pursuit of improving the boating experience, by evaluating responses to our business practices, the business practices of our dealers, and our products. We look first within ourselves for constant improvement as a way to help the industry progress, but also work with our marine partners to develop solutions together to enhance the overall boating experience.

CSI Award Recognition Categories:

• Inboard Flybridge Sedans & Convertible Boats

Boats/Product Line produced:

Convertibles, 50 to 90 Feet & Motor Yachts, 64 to 100 Feet

Customer Satisfaction/Quality Manager & Contact Information:

Name: Angela Goodwin Title: Senior Marketing Analyst
Phone: 252-672-7257
Fax: 252-634-4819
E-mail: agodwin@hatterasyachts.com
Year CSI program initiated: mid-1990's

Brief statement on the value/benefit of CSI:

At Hatteras, we value the voice of the customer as invaluable input to our commitment to improve," said Bryant Phillips, senior vice president of sales and marketing. "The NMMA CSI Award is a credit to the entire Hatteras team and an indication that we are listening.

CSI Award Recognition Categories:

• Outboard Engines

Boats/Product Line produced:

Four-Stroke Outboard Marine Engines from 2HP to 225 HP

Customer Satisfaction/Quality Manager & Contact Information:

Name: Mark Peterson Title: Asst. Mgr, Marketing Information & Research
Phone: 678-339-2471
Fax: 678-339-2670
E-mail: mark_peterson@ahm.honda.com
Year CSI program initiated: 2003

Brief statement on the value/benefit of CSI:

The NMMA CSI program has become an integral part of Honda's Worldwide Customer Satisfaction initiatives. The survey tool and analysis allows Honda Marine and our dealers to pinpoint, monitor, and effectively respond to customer needs and address those needs that will improve the overall customer experience. By quickly and sincerely taking action with those customers who ask to be contacted, Honda gains immeasurable and lasting benefits directly attributable to the NMMA CSI program.

CSI Award Recognition Categories:

• Fiberglass Outboard Boats

Boats/Product Line produced:

Fiberglass fishing boats 17' to 33'

Customer Satisfaction/Quality Manager & Contact Information:

Name: Mark Hudak Title: Director of Customer Service
Phone: 941-753-7811
Fax: 941-751-7858
E-mail: hudakm@hydra-sports.com
Year CSI program initiated: 1984

Brief statement on the value/benefit of CSI:

With our "No Compromises" reputation, customer feedback and satisfaction is fundamental to what we do. CSI provides us with our most powerful and effective tool to measure our customer's boat buying and ownership experience. It further enhances our ability to respond to consumer expectations and desires which in turn allows us to refine our strategic direction and commitment to our "No Compromise" promise.
We are proud to be recognized as a recipient of the Marine Industry CSI Award for Excellence in Customer Satisfaction and share this award with our Hydra-Sports dealer network who play such a critical role in providing our anglers with the desired boating experience.

CSI Award Recognition Categories:

• Inboard Powered Sailboats

Boats/Product Line produced:

Island Packet Yachts sailboats; Packet Craft powerboats

Customer Satisfaction/Quality Manager & Contact Information:

Name: Bill Bolin Title: VP, Sales and Marketing
Phone: (727) 535-6431
Fax: (727) 530-5806
E-mail: bill@ipy.com
Year CSI program initiated: 1984

Brief statement on the value/benefit of CSI:

Our CSI goal is not just satisfied owners, but passionate, long-term, loyal advocates of our company and product. The NMMA's program gives us independent verification of the job we're doing.

CSI Award Recognition Categories:

• Deckboats

Boats/Product Line produced:

Fiberglass Sportboats, Deckboats and SportCruisers From 18 to 37 feet

Customer Satisfaction/Quality Manager & Contact Information:

Name: Craig Lindberg Title: Quality Manager
Phone: 320-632-5481
Fax: 320-632-1439
E-mail: clindberg@larsonglastron.com
Year CSI program initiated:

Brief statement on the value/benefit of CSI:

Larson Boats has always prided itself on the quality products it produces. Since 1913, we have made products that the boating public has come to know and trust. We are constantly exploring new methods and new materials. One of our most valued methods of striving for the best product is the feedback we ask for from our customers. Turning their suggestions into improvements or new features has provided valuable input over the decades.

CSI Award Recognition Categories:

• Deckboats, Pontoon Boats, Aluminum Outboard Boats

Boats/Product Line produced:

Jon Boats, Bass Boats, Pontoon Boats, Deckboats, Deep "V" and Utility "V" Aluminum Fishing Boats

Customer Satisfaction/Quality Manager & Contact Information:

Name: Nick Major Title: Quality Manager
Phone: 417-532-9101
Fax: 417-532-8979
E-mail: nmajor@lowe.com
Year CSI program initiated: 2002

Brief statement on the value/benefit of CSI:

Highly valuable. Studied in detail and used to implement change.

CSI Award Recognition Categories:

• Pontoon Boats

Boats/Product Line produced:

Manitou and Aurora Pontoon Boats
Names of representatives attending award presentations:
Mike Siefker Title: Sales Manager
Year CSI program initiated: 2002

Brief statement on the value/benefit of CSI:

Manitou Pontoon Boats actively measures customer satisfaction to pursue continuous improvement in quality and customer satisfaction. The CSI program provides Manitou with the information that allows us to benchmark ourselves against other pontoon manufacturers, as well as the marine industry as a whole. As we begin our 3 rd year with the CSI program, Manitou continues to raise the bar on customer satisfaction, and continues to strive toward the ultimate goal of 100% customer satisfaction. At Manitou there is NO substitute for quality and customer satisfaction.

CSI Award Recognition Categories:

• Deckboats, Sterndrive Bowrider Boats

Boats/Product Line produced:

Sterndrive Bowriders, Deckboats and Cruisers

Customer Satisfaction/Quality Manager & Contact Information:

Name: Sue Koehler Title: Customer Satisfaction Coordinator
Phone: 352-529-9161 ext 216
Fax: 352-529-2628
E-mail: sue.koehler@montereyboats.com
Year CSI program initiated: 2001

Brief statement on the value/benefit of CSI:

The NMMA CSI Program has provided us with the tools necessary to measure and improve our organization in several areas.
Product Improvement - The data from the surveys gives us the ability to identify our strong points and to pinpoint where we need improvement. The data also aids in developing our future product line. Sales Experience- We have seen an improvement in boat sales, follow-up after the sale and an increase in the number of sea-trials. Service- Based on the survey results we can see an increase in dealership attention to detail, cleanliness of service department and better new boat delivery scores. Loyalty- Improvements do many great things but the greatest one of all is the increase in customer loyalty! Since the inception of our NMMA CSI program we have seen owner's clubs develop and an increase of registered members on our website at "My Monterey".

CSI Award Recognition Categories:

• Pontoon Boats

Boats/Product Line produced:

Premier pontoons, Sport Dek®, Wide Dek®, and Leisure Pontoons

Customer Satisfaction/Quality Manager & Contact Information:

Name: Mike Menne Title:
Phone: 651-462-7402
Fax: 651-462-2880
E-mail: mmemme@pontoon.com
Year CSI program initiated: 2003

Brief statement on the value/benefit of CSI:

The new NMMA CSI Program in 2004 has allowed Premier to have a superior relationship with its dealer network and customer base. We are able to assist customers on a real time basis and seemingly take care of problems before they begin. CSI allows us to see into the minds of our valued customers and build better boats along the way.

CSI Award Recognition Categories:

• Aluminum Outboard Boats

Boats/Product Line produced:

Aluminum Fishing Boats, Pontoon Boats, Deckboats

Customer Satisfaction/Quality Manager & Contact Information:

Name: Julie Tourville Title: Director of Marketing
Phone: 819-364-5581 ext 1903
Fax: 819-364-3136
E-mail: Julie_tourville@princecraft.com
Year CSI program initiated: 2001

Brief statement on the value/benefit of CSI:

In the competitive environs of today's marketplace, the need to be intimately aware of our customers and prospects experiences with our products and services, is critical to our ability to be successful as a manufacturer. While any firm can develop a system for providing customer feedback, at Princecraft we believe that the formal program available through the NMMA CSI process is a very valuable tool, providing us with independent analysis and insight into how successful we really are as a manufacturer, and how successful our dealers are at representing our products. We believe that our NMMA CSI program is bringing us great customer feedback and insight on how our product is perceived, as well as how our distribution network ultimately performs. It is a great tool for identifying where we need yto make improvements, and ultimately helps us to demonstrate the quality of our Princecraft products.

CSI Award Recognition Categories:

• Fiberglass Outboard Boats

Boats/Product Line produced:

Fiberglass Fishing Boats from 17 to 34 feet.

Customer Satisfaction/Quality Manager & Contact Information:

Name: Jim Kogler Title: Mgr. Customer Service
Phone: 352-795-4111
Fax: 352-795-4374
E-mail: jkogler@prolinemail.net
Year CSI program initiated: 1986

Brief statement on the value/benefit of CSI:

Feedback from our customer is the most effective way to help us understand their needs and what we and our dealer network can do to better meet them.

CSI Award Recognition Categories:

• Fiberglass Outboard Boats, Inboard

Boats/Product Line produced:

Pursuit

Customer Satisfaction/Quality Manager & Contact Information:

Name: Bob Cartter Title: Director, Customer Relations and Quality
Phone: 772-460-4651
Fax: 772-465-5444
E-mail: bcarttar@pursuitboats.com
Year CSI program initiated: 1999

Brief statement on the value/benefit of CSI:

Provides actual data, instead of gut feelings, relative to positive and negative features and issues. Benchmarking is valuable in determining how we compare to our competition. The historical data allows us to measure continuous improvement.

CSI Award Recognition Categories:

• Sterndrive Bowrider Boats, Sterndrive Cuddy Express Boats, Inboard Express Cruiser Boats

Boats/Product Line produced:

Luxury performance sportboats, cruisers and yachts ranging from 18' - 42'

Customer Satisfaction/Quality Manager & Contact Information:

Name: David Furlow Title: VP Finance
Phone: (407) 447-9297
Fax: 407-447-9373
E-mail: dfurlow@regalboats.com
Year CSI program initiated: 2000

Brief statement on the value/benefit of CSI:

We are pleased to participate in the CSI program. Customer satisfaction is extremely important at Regal and we work diligently to meet or exceed our customers' expectations.

CSI Award Recognition Categories:

• Fiberglass Outboard Boats

Boats/Product Line produced:

Fiberglass Outboard Boat Models 21, 23, 24, 26 and 32 feet in length

Customer Satisfaction/Quality Manager & Contact Information:

Name: Cheryl M. Williams Title: Customer Service
Phone: 252-482-3837
Fax: 252-482-5577
E-mail: cheryl@regulatormarine.com
Year CSI program initiated: 2001

Brief statement on the value/benefit of CSI:

Our company has benefited from the ongoing customer perspective of Regulator quality. The detailed reports prove that our efforts to strive for excellence are showing results by improved ratings that we can compare to the national industry average. This is a tool helping us focus not only on an outstanding product, but to help our dealer network provide superior service.

CSI Award Recognition Categories:

• Sterndrive Bowrider Boats

Boats/Product Line produced:

Sport Boats 18' - 29'; Sport Cruisers 24' - 34'; Sport Yachts 35' - 48'; Yachts 50' - 68'

Customer Satisfaction/Quality Manager & Contact Information:

Name: Ed Boncek Title: Director Dealer Development
Phone: 865-522-4181
Fax: 865-971-6444
E-mail: eboncek@searay.com
Year CSI program initiated: 1990

Brief statement on the value/benefit of CSI:

At Sea Ray, CSI is monitored stringently. Feedback from consumers improves product, product features, dealer service and innovation.

CSI Award Recognition Categories:

• Sterndrive Bowrider Boats, Fiberglass Outboard Boats

Boats/Product Line produced:

Fiberglass Outboard and Sterndrive boats

Customer Satisfaction/Quality Manager & Contact Information:

Name: Dan Harnden Title: Customer Service Supervisor
Phone: 541-546-7234
Fax: 541-546-7247
E-mail: dharnden@seaswirl.com
Year CSI program initiated: 1995

Brief statement on the value/benefit of CSI:

The benefit of the CSI program to Seaswirl is improved quality, increased sales, and improved dealer exposure.

CSI Award Recognition Categories:

• Fiberglass Outboard Boats

Boats/Product Line produced:

Fiberglass Outboard Boats

Customer Satisfaction/Quality Manager & Contact Information:

Name: Robert Young Title: Customer Service Manager
Phone: 903 984 0541
Fax: 800-241-6843
E-mail: robert_young@yamaha-motor.com
Year CSI program initiated: 2001

Brief statement on the value/benefit of CSI:

We are in business to help our customers catch fish and enjoy their leisure time. By providing top quality boats backed by a strong customer satisfaction program, we know our customers can feel confident about the investment they've made in a Skeeter boat. Recognition like the Marine Industry CSI Award from the NMMA reinforces that we are on the right track.

CSI Award Recognition Categories:

• Fiberglass Outboard Boats

Boats/Product Line produced:

Bass Boats, Fish/Skis, Multi-Species Boats

Customer Satisfaction/Quality Manager & Contact Information:

Name: Brent James Title: Customer Service Manager
Phone: 615-494-2018
Fax: 615-494-2056
E-mail: bjames@stratosboats.com
Year CSI program initiated: 2003

Brief statement on the value/benefit of CSI:

We are proud to be associated with the NMMA and equally as proud to be recipients of a CSI award. This distinction brings a great deal of pride and recognition to our employees who have worked so hard to build the finest hand-crafted boat on the market.

CSI Award Recognition Categories:

• Inboard Fishing Express Boats

Boats/Product Line produced:

Inboard luxury products fron 29' - 52' in Offshore Sportfish, Convertibles, Cruisers, and Day Boats

Customer Satisfaction/Quality Manager & Contact Information:

Name: Scott Smith Title: V.P. of Quality Assurance and Customer Service
Phone: 616-392-7163
E-mail: ssmith@tiarayachts.com
Year CSI program initiated: 1990

Brief statement on the value/benefit of CSI:

One of the most effective ways to improve your customer satisfaction is to listen…. By listening to your customers you can truly create a delightful boating experience.

CSI Award Recognition Categories:

• Sterndrive Engines

Boats/Product Line produced:

Marine Gasoline Sterndrive and Inboard Propulsion packages
Marine Diesel Sterndrive and Inboard Propulsion packages
Industrial Diesel Power Generation packages Bass Boats, Fish/Skis, Bay Boats

Customer Satisfaction/Quality Manager & Contact Information:

Name: Greg Peters Title: Director. Customer Service
Phone: 757-436-2800
Fax: 757-436-5157
E-mail: Gregory.peters@volvo.com
Year CSI program initiated: 2003

Brief statement on the value/benefit of CSI:

CSI is a valuable tool that benchmarks our performance in comparison to our industry peers while providing the means to identify those issues of critical importance to consumers. Customer satisfaction is a significant factor in discretionary consumer spending and CSI provides means to influence this spending. Product benefit enhancement, lengthened reliability, after-sale services improvement, and the ability to utilize a formal dealer evaluation process are more evident than ever with the implementation of CSI.

CSI Award Recognition Categories:

• Fiberglass Outboard Boats

Boats/Product Line produced:

23' to 33' Power Catamarans

Customer Satisfaction/Quality Manager & Contact Information:

Name: Andrew Brown Title: COO
Phone: 917-939-0584
Fax: 252-641-9866
E-mail: abrown@worldclasscats.com
Year CSI program initiated: 2002

Brief statement on the value/benefit of CSI:

Any company in any industry should want to have a close read on their customer's impressions of their products and services. Coming from outside the marine industry I can promise you this is usually very expensive and the data is usually incomplete. Not only does the NMMA provide its members a complete report but the cost is relatively cheap for even a small company like us. As an added bonus we have found that satisfied customers are also the best sales people for our products, consequently we feel the return on this CSI program is tremendous.