Certification Marketing
NMMA Certified Promotional Products »
NMMA Certified Marketing Efforts
NMMA has launched an aggressive campaign to promote the Certification program and Certified boats, yachts and trailers to consumers. Here’s a list of just a few the things we’re doing:
- Boat Show Signage
- Boat Show Booths and Exhibits
- Consumer Flyers
- Consumer Give-away gifts
- Growing involvement with Discover Boating
- Listing all NMMA Certified manufacturers on Discoverboating.com
- Consumer magazine articles, editorials, advertisements and websites
- Boat show directory editorials and advertisements
- Several boating magazines denoting Certification status in boat reviews
- NMMA Certified displays for each Certified manufacturer at select shows
- Consumer lectures and workshops
Manufacturer Involvement
As an NMMA Certified manufacturer, you can help in this campaign aimed at promoting your NMMA Certified boats, yachts and trailers. Here are just a few examples of how you can raise consumer awareness of your commitment to safety:
- Use NMMA Certified Capacity and Yacht Plates onboard your vessel
- Place NMMA Certified decals on your boats, yachts and trailers (click here for decals)
- Place the NMMA Certified logo in all of your advertising and marketing materials including:
- Brochures and product catalogs
- Magazine and print advertising
- Your website homepage
- Signage at dealers and exhibits
- DVDs and CDs
- Educate your dealers and sales staff on how NMMA Certified can set you apart from your competitors (click here for details)
Certification TV Commercial
Watch the Commercial » [WMV - 2 MB]
Certification in the News
Contact Information
Want more information on the NMMA Certified marketing program?
Need NMMA Certified artwork for your promotions?
Have a suggestion or want to contribute ideas to the Certification Marketing program?
Contact:
Robert Newsome
Director of Engineering Standards
Engineering Standards
200 East Randolph Drive
Suite 5100
Chicago, IL 60601
Tel: (312) 946-6275
Responsibilities: Boat, Yacht and Trailer Certification,, Personal Watercraft Certification, ABYC/SAE/NFPA issues, Compliance Seminar, Compliance Testing, Specialist Exams, Boat, Yacht and Trailer Inspection Program