NMMA Certified Marketing Efforts
NMMA has launched an aggressive campaign to promote the Certification program and Certified boats, yachts and trailers to consumers. Here’s a list of just a few the things we’re doing:
- Boat Show Signage
- Boat Show Booths and Exhibits
- Consumer Flyers
- Consumer Give-away gifts
- Growing involvement with Discover Boating
- Listing all NMMA Certified manufacturers on Discoverboating.com
- Consumer magazine articles, editorials, advertisements and websites
- Boat show directory editorials and advertisements
- Several boating magazines denoting Certification status in boat reviews
- NMMA Certified displays for each Certified manufacturer at select shows
- Consumer lectures and workshops
Manufacturer Involvement
As an NMMA Certified manufacturer, you can help in this campaign aimed at promoting your NMMA Certified boats, yachts and trailers. Here are just a few examples of how you can raise consumer awareness of your commitment to safety:
- Use NMMA Certified Capacity and Yacht Plates onboard your vessel
- Place NMMA Certified decals on your boats, yachts and trailers
- Place the NMMA Certified logo in all of your advertising and marketing materials including:
- Brochures and product catalogs
- Magazine and print advertising
- Your website homepage
- Signage at dealers and exhibits
- DVDs and CDs
- Educate your dealers and sales staff on how NMMA Certified can set you apart from your competitors
Certification Magazine Advertisements
These ads promote the importance of NMMA Certification to the consumer and run in various magazines and boat show directories. Click on an ad to view a larger version.
Want more information on the NMMA Certified marketing program? Need NMMA Certified artwork for your promotions? Have a suggestion or want to contribute ideas to the Certification Marketing program? Contact:
Rob Newsome
Director, Engineering Standards
312.946.6275
