NMMA

Together, making boating the preferred choice in recreation

Certification Marketing

NMMA Certified Marketing Efforts

NMMA has launched an aggressive campaign to promote the Certification program and Certified boats, yachts and trailers to consumers. Here’s a list of just a few the things we’re doing:

  • Boat show signage
  • Boat show booths and exhibits
  • Consumer elyers
  • Consumer giveaways
  • Increased involvement with Discover Boating
  • Listing all NMMA Certified manufacturers on Discoverboating.com
  • Consumer magazine articles, editorials, advertisements and websites
  • Boat show directory editorials and advertisements
  • Several boating magazines denoting Certification status in boat reviews
  • NMMA Certified displays for each Certified manufacturer at select shows
  • Consumer lectures and workshops

Manufacturer Involvement

As an NMMA Certified manufacturer, you can leverage this campaign to promote your NMMA Certified boats, yachts and trailers. Here are just a few examples of how you can raise consumer awareness of your commitment to safety:

  • Use NMMA Certified Capacity and Yacht Plates onboard your vessel
  • Place NMMA Certified decals on your boats, yachts and trailers
  • Place the NMMA Certified logo in all of your advertising and marketing materials including:
    • Brochures and product catalogs
    • Magazine and print advertising
    • Your website homepage
    • Signage at dealers and exhibits
    • DVDs and CDs
  • Educate your dealers and sales staff on how NMMA Certified can set you apart from your competitors 

Certification Magazine Advertisements

These ads promote the benefits of NMMA Certification to consumers and run in various magazines and boat show directories. Click on an ad to view a larger version.

 

cruiser certification ad   runabout certification ad   pontoon certification ad   center console certification ad

houseboat certification ad   trailer certification ad   sailing certification ad

 


Want more information on the NMMA Certified marketing program? Need NMMA Certified artwork for your promotions? Have a suggestion or want to contribute ideas to the Certification Marketing program? Contact:

Rob Newsome
Director, Engineering Standards
 
312.946.6275

© National Marine Manufacturers Association • 231 S. LaSalle Street, Suite 2050, Chicago, IL 60604 • 312.946.6200